Siena Talks Branding
Siena HutchinsonBreaking down branding so you don’t have to: hot takes, case studies and the kind of tips you’ll actually use
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 17 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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sienatalksbranding.substack.comLatest Issues
Brand Catch-Up: What’s Been Happening in the Branding World This Week
Rather than diving deep into one topic, I thought I’d do a quick catch-up of a few brand moves that stood out and more importantly, why they matter.
1. Brands are tapping into film and cultural moments
With The Devil Wears Prada 2 on...
Beauty at 200mph
Sephora’s latest partnership shows how smart brands are embedding themselves in culture, not just advertising around it.
Last week, Sephora announced something that might seem unexpected at first glance.
The beauty retailer has become...
Brand Catch-Up: What I Missed While I Was Away
First things first… an apology.
I’ve been a little MIA the past few weeks. As some of you may or may not know, alongside writing this Substack I also run a branding agency called Hutch & Co, and we’ve been deep in the trenches on a particu...
Borrowed Credibility: Why the Right Faces Can Make a Brand Scale Faster
Scroll through fashion right now and you’ll notice a pattern.
Brands aren’t just selling products anymore, they’re borrowing credibility.
From athletes to models to cultural tastemakers, the smartest brands are attaching themselves to peo...
Identity Over Utility: What Flat White or F*ck Off Gets Right About Modern Branding
Source: https://flatwhiteorfckoff.com/
There’s a new coffee concept making the rounds in London that’s hard to miss.
Flat White or F*ck Off sells exactly one thing... a flat white.
At first glance, it feels like a joke or a stunt, or som...
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Breaking down branding so you don’t have to: hot takes, case studies and the kind of tips you’ll actually use
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