Reletter
Artwork for Smoke Signals

Smoke Signals

Prem Panicker

Words, words, some matter from the heart

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues196Founded6 years agoLast Issue5 days ago
Active

Read this Newsletter

prempanicker.substack.com
Artwork for Smoke Signals

Latest Issues

Who stole my football?

ON July 19, World Cup 2026 will be won and lost. One team will lift the trophy. The other will spend years wondering where and how the wheels came off.

For the fans, there are the usual takeaways: heroes and villains, tactical masterstroke...

5 days ago
17
4

Craft Essay #8: The art of the profile

Ricky Jay’s most cited book

LATE one night some years ago, in the bar of a Chicago hotel, Ricky Jay was doing card tricks for a small audience that included the playwright David Mamet and the theatre director Gregory Mosher.

For twenty m...

10 days ago
14
2

Interstitial essay: The one who doesn't know

Image courtesy Maria Medem/The New Yorker

EVER since The New Yorker staff writer Mark Singer passed away on June 19, I have been re-reading the profiles he wrote, with a view to an essay on profile-writing itself.

It’s been a long time c...

12 days ago
13
2

The Year the Rain Didn't Come

When S. Vishwanath sat with us in the first season of From the Marginlands, he did something rare for a man who has spent thirty-five years monitoring crises for a living: he gave us hope.

Bengaluru’s water problem, he told us then, was no...

14 days ago
11
2

The Air, The Water, The Walls

GO to a village in Bihar where kala-azar is common, and the disease seems to be everywhere. In the blood, in the fevers, in the spleens swollen hard under children’s ribs. But Dr Soumya Swaminathan learned to look at the walls.

The sand fl...

a month ago
8
4

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Smoke Signals.

SubscribersEngagement79Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Prem Panicker

    Journalist and editor

  • Frequently Asked Questions

    How can I access the email archive for Smoke Signals?

    You can find recent issues that have been published by Smoke Signals on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Smoke Signals have?

    To see how many people subscribe to Smoke Signals, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Smoke Signals?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Smoke Signals as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Smoke Signals?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Smoke Signals using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Smoke Signals?

    Scroll up to where it says Related Newsletters to see other publications like Smoke Signals. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Smoke Signals?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.