Social 3.0
Andy LambertSocial 3.0 is your unfair advantage in the new era of B2B marketing. Each issue breaks down what’s actually working across social media, content, and online communities—backed by real data, trends, and standout examples. If you're building modern B2B gr
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 54 | Subscribers | Read | social3.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Is Social Media Over Its Peak? Or Are We Just Entering Its Next Era?
Global time spent on social media has started to fall for the first time in a decade. According to Statista, the average user now spends 2 hours and 21 minutes per day on social media, down from its pandemic-era peak.
The 2025 Social Reset: Eight Trends Every Brand Must Know
Instagram just passed 3 billion users. TikTok is reshaping search. Reddit is fuelling AI models. And for the first time, social spend has overtaken paid search.
Trust > Traffic: Why your 'influence' is your new measure of success.
> “Most B2B companies are set up to do traditional brand content. But we’re seeing people in B2B gravitate towards creators vs brands. A trend we saw many years ago, and it’s the core reason we acquired The Hustle in 2021. Today, we generat...
The Spheres of Influence
I’ve wanted to write this book for years. With ad costs rising, engagement falling, and AI reshaping discovery, now felt like the right time to do it.
Authors
The writers behind this newsletter.
Helping B2B brands grow through influence, content & community. Author of the best-selling book SOCIAL 3.0 Previously: Founder @ ContentCal (acquired by Adobe) Now: Leading product @ Adobe Express. Speaker | Advisor | Investor.
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