Social 3.0
Andy LambertSocial 3.0 is your unfair advantage in the new era of B2B marketing. Each issue breaks down what’s actually working across social media, content, and online communities—backed by real data, trends, and standout examples. If you're building modern B2B gr
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 57 | Subscribers | Read | social3.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
We've Moved: The Next Chapter of SOCIAL3.0
Until now, I’ve been running two newsletters: Social 3.0 and Spheres of Influence. From today, I’m going all-in on Spheres of Influence.
Your final social media update of 2025
How are we nearly at the end of 2025?! It’s a wild time to be in marketing, and I wish I could say that 2026 will be calmer - but I’m not sure it will be…
The Four Shifts Reshaping Social Media in 2026
Social media is shifting. Consumption habits are changing, time spent keeps rising (now 18 hours and 36 minutes per week), but attention is fragmenting across more platforms, more formats, and more private spaces. For marketers, the rules o...
Is Social Media Over Its Peak? Or Are We Just Entering Its Next Era?
Global time spent on social media has started to fall for the first time in a decade. According to Statista, the average user now spends 2 hours and 21 minutes per day on social media, down from its pandemic-era peak.
Authors
The writers behind this newsletter.
Helping B2B brands grow through influence, content & community. Author of the best-selling book SOCIAL 3.0 and Spheres of Influence. Prev: Founder @ ContentCal (acquired by Adobe) Now: Leading product @ Adobe Express. Speaker | Advisor | Investor.
Frequently Asked Questions
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