Preseason Social
Jayson SchmidtStrategy, best practices, and tips that help college coaches win on social media.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 20 | Founded | 2 years ago | Last Issue | 2 years ago |
| Active | |||||
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preseason.substack.comLatest Issues
November 2024: Content calendar and strategy.
Here's our November strategy for posting on social media.
Sprint #1: Friday, November 1 – Sunday, November 10
Email marketing is a needed asset for your program.
Email is a brand equity builder.
If you’re not using email to separate yourself from other programs, know that some of them are using email to separate themselves from you.
October 2024: Complete Strategy Guide
This month: Your personal coaching brand is in focus.
Issue No. 4: October 2024
Building your personal brand as a coach.
Your personal brand is recruiting, job security, and your future career.
In today’s world, being an exceptional coach isn’t just about winning games.
Four practical ways to use Twitter to build your brand
Let's dive into some strategies to build your following.
In Focus #1, we talked about the importance of building your personal brand as a coach. Now, we’ll discuss a place that I’ve found is easiest for coaches: Twitter.
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Authors
The writers behind this newsletter.
Jayson Schmidt is a former NCAA Division II head coach and runs marketing for FanWord, an AI-powered platform for communicators. He's also a consultant and speaker in college sports.
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