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Some Assembly Required

Erik Løkkesmoe

Momentum for those creating and building in the most cluttered, confusing, and chaotic marketplace in history, hosted by Erik Løkkesmoe.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues110Foundeda year agoLast Issue21 days ago
Active

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Latest Issues

Leave The Curtains Closed: Roald Dahl’s Writing Hut

Green rooms. War rooms. Smoke-filled rooms. Board rooms. Dark rooms. Writers rooms. The Rabbit Room. I’ve been in a lot of rooms over my career.

The room is where things are made, downtime embraced and creativity discovered, deals cut...

21 days ago
3
1

10 Ways To Be A Friend to Artists and Makers

A fan watches from a distance. A friend shows up. A fan presses a button. A friend brings a “casserole.” A fan moves on when the algorithm does. A friend remembers, in year three, that you started that thing in year one, and asks how it is...

a month ago
10
2

The Road to Hell Is Paved with Good Attention

Sorry, friends, the enemy of great work isn’t your phone.

It’s the things you wouldn’t think to put down. The book club. The latest newsletter (for me it’s The Weekend Briefing by Kyle Westaway). The friend who wants coffee. The cause you...

a month ago
5
4

Idlewild: Handel, Locked Doors, and What Moves From Stuck To Soaring

Two words: Idle. Wild.

Every project I have ever worked on has lived somewhere in between those two words. The idea with everything going for it that cannot seem to move. The leader who sees exactly what needs to happen but cannot get the...

a month ago
7
1

The Resistance Room

Three realities are happening right now.

  1. WE WANT TO BE TOGETHER AGAIN.

Not digitally. Not passively. Not scrolling side by side in the same room.

Physically. In a room. With other people who feel something similar but don’t yet...

2 months ago
4

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Authors

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  • Erik Løkkesmoe

    Currently: Senior Advisor, Strategy & Communications // Past: Marketing executive for movies, live entertainment, music and comedy tours, political-appointee speechwriter & Capitol Hill press secretary.

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