
Momentum for those creating and building in the most cluttered, confusing, and chaotic marketplace in history, hosted by Erik Løkkesmoe.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 110 | Founded | a year ago | Last Issue | 21 days ago |
| Active | |||||

Green rooms. War rooms. Smoke-filled rooms. Board rooms. Dark rooms. Writers rooms. The Rabbit Room. I’ve been in a lot of rooms over my career.
The room is where things are made, downtime embraced and creativity discovered, deals cut...
A fan watches from a distance. A friend shows up. A fan presses a button. A friend brings a “casserole.” A fan moves on when the algorithm does. A friend remembers, in year three, that you started that thing in year one, and asks how it is...
Sorry, friends, the enemy of great work isn’t your phone.
It’s the things you wouldn’t think to put down. The book club. The latest newsletter (for me it’s The Weekend Briefing by Kyle Westaway). The friend who wants coffee. The cause you...
Two words: Idle. Wild.
Every project I have ever worked on has lived somewhere in between those two words. The idea with everything going for it that cannot seem to move. The leader who sees exactly what needs to happen but cannot get the...
Three realities are happening right now.
Not digitally. Not passively. Not scrolling side by side in the same room.
Physically. In a room. With other people who feel something similar but don’t yet...
Subscribers, engagement, traffic and sponsorship for Some Assembly Required.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Currently: Senior Advisor, Strategy & Communications // Past: Marketing executive for movies, live entertainment, music and comedy tours, political-appointee speechwriter & Capitol Hill press secretary.
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