Sound Effects’s Substack
Sound EffectsMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Subscribers | Read | soundeffects.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
THE UNTAPPED POWER OF BRAND PARTNERSHIPS
‘And sometimes is seen a strange spot in the sky...’
CRM IS BACK – BUT DON’T LET IT BECOME ANOTHER MEGAPHONE
Having been a vocal advocate for CRM for years, it’s both heartening and faintly amusing to watch the music industry rediscover it like a long-lost treasure. The newfound enthusiasm is welcome. But also, if we’re honest, slightly terrifying...
Stop Milking, Start Mobilising: The Real Superfan Playbook
‘Cause I’ll be the driver through and through’
HOW WE BUILT THE SUPERFAN ENGINE (AND WHY THE INDUSTRY NEEDS IT)
Here’s a little story of how (and why) we took the valuable, yet painstaking (and often pricey) disciplines of qualitative research, quant, CRM, segmentation, and fan activation and rolls them all up together into one cost-effective, multi-...
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