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SellingtoDefense

Selling to Defense helps startups, entrepreneurs, dual-use innovators, academics, and students learn how to sell products or services to the U.S. Department of Defense — and navigate its complex, mission-driven ecosystem.

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Substack
PricingOnly free issuesPublishesWeekly
Issues131Founded5 years agoLast Issue18 days ago
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Latest Issues

Selling to Defense: Iterate, Don’t Procrastinate

Products rarely fail because the idea behind them is bad. They fail because reality exposes assumptions that were never tested.

Mike Tyson wasn’t talking about the vicissitudes of selling defense technology, but he might as well have been....

18 days ago
13

S2D: Product Development and Iteration

In the commercial and defense markets, products are developed to add value to the customer. No value. No purchase. Entrepreneurs in both markets typically use agile product development to iteratively build their products to ensure they incr...

a month ago
26
3

H4D: As Global Conflict Increases, Stanford’s Hacking for Defense Program Tackles National Security Problems

This quarter, a new cohort of Stanford students began the 2026 Hacking for Defense course – at a moment when national security is more important than it was even a year ago. Russia’s war in Ukraine has entered its fifth year, underscoring t...

a month ago
21

Selling to Defense: The War in Iran - Why DefTech Matters More Today Than Ever Before

As I write this, the US military is in the midst of a new conflict, Operation Epic Fury. Retired Air Force lieutenant general Jack Shanahan has suggested it is “America’s first A.I. war,” and not without good reason — the military is relyin...

2 months ago
36

Selling to Defense: How Buyers Assess Proposals

In the last post I explained why it’s so important to engage Buyers as early as possible in the contracting process. If your aim is to get ahead of any potential contract-related snafus — as it should be — developing a positive relationship...

2 months ago
34

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  • SellingtoDefense

    Selling to Defense helps startups, entrepreneurs, dual-use innovators, academics, and students learn how to sell products or services to the U.S. Department of Defense — and navigate its complex, mission-driven ecosystem.

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