Start Your Fashion Business
Stephanie V.SYFB is where fashion founders learn how to think like real brand builders — from idea to scale.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 13 | Founded | 7 months ago | Last Issue | 5 days ago |
| Active | |||||
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startyourfashionbusiness.substack.c...Latest Issues
The Tariff Map Just Reset. Most Small Brands Haven't Noticed Yet.
On July 20, the White House announced new tariffs of up to 50% on a broad range of Canadian imports, set to take effect August 19. Apparel and textiles are fully swept into it, and there’s no carve-out for CUSMA-compliant goods, which means...
It's August. You Have 5 Months Left. Here's What to Actually Do With Them.
A practical, sequenced plan for Q4 while you still have time to act on it, not react to it.
Why August Is the Month That Actually Matters
Reformation Just Went Public. Its S-1 Reads Like a Marketing Email.
An $886 Million Brand Walks Into the NYSE
On July 30, Reformation started trading on the New York Stock Exchange under the ticker REF. Shares priced at $15, the bottom of the marketed $15 to $17 range, and closed their first day at $15....
The Biggest Branding Lesson From the World Cup Had Nothing to Do With Football
What Nike, Patta, and the 2026 World Cup can teach brands of any size.
A Confession From a Lifelong Oranje Fan
Today Is My Birthday. Here Are the Biggest Lessons 16 Years of Building Fashion Businesses Have Taught Me.
I turned 39 today, which honestly feels a little surreal to write because in my head I still feel like I’m somewhere around 28. Maybe millennials really are aging backwards.
Looking back though, I realized something else.
I’ve now spent m...
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Authors
The writers behind this newsletter.
I don’t niche down. I write, usually about motherhood, building brands, fashion business, and Formula 1.
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