The FAQs - Answers, insights, and truths about publishing
Stephanie MoonInsights and thoughts about the publishing industry from a book marketing strategist and consultant.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Subscribers | Read | thefaqs.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What I'm Reading, Watching, Thinking- Issue: No. 2 April 2026
Welcome to What I'm Reading, Watching + Thinking — my monthly roundup where I share one thing happening in publishing, one person doing something worth paying attention to, and one thing I'm thinking about.
What Publishers Actually Need From Authors...
Marketing meetings, sales calls, and acquisition meetings. All of these things involved various departments at the publisher and I can tell you with complete honesty that there is a conversation happening on the publisher’s side that most a...
What Happens in the 18 Months Between Signing Your Book Deal and Your Publication Date
You sign the deal. It’s exciting, it’s well-deserved, and for a moment everything feels possible. And then someone asks what you’re working on and you say “I’m writing my book.”
What is an author platform?
If I had a dollar for every time an author told me they were “working on their platform” but couldn’t tell me exactly what that meant, I’d have A LOT of dollars.
Authors
The writers behind this newsletter.
Answers, insights, and truths about book marketing, mindset, and publishing from a former in-house marketing strategist.
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