Strategos
Kaj LeersAlles wat je moet weten over politieke communicatiestrategie in woord en beeld, met een lach en een traan.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 28 | Subscribers | Read | kajleers.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Punching through is how populists manage to dominate news cycles
What separates the populist from the 'ordinary' politician is that populists constantly shatter taboos, as doing so guarantees attention. It is a lesson moderate politicians need to learn.
Hoe meer media praten over immigratie, hoe belangrijker het wordt voor kiezers
Hoe meer media schrijven over migratie, hoe meer profijt anti-migratie-partijen daarvan hebben, aldus nieuw wetenschappelijk onderzoek. Daar mogen redacties wel wat meer rekening mee houden.
Verkiezingen gaan over het geloof dat mensen grip hebben op de vormgeving van hun toekomst
Ja, sorry. Lange kop. Maar belangrijke boodschap is: grip en geloof in competentie van de bestuurders om dat te leveren, dáár gaat het veel kiezers om.
De vraag is: wat is je aandachtstrategie?
Waarom heeft zelden iemand het over bepaalde onderwerpen tijdens verkiezingscampagnes? Dat is een keuze. Omdat men het conclift er niet over aan wil. Want conflict emotioneert, en emotie raakt mensen.
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