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Strategy with Soul by Sam Burgess

Sam Burgess

Observational essays on work, ambition, and human behaviour. Naming the things most people only feel.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues128SubscribersRead strategywithsoul.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The signal before the decision

I went into Sainsbury’s for a Twix. My craving for sugar – caused by a recent toddler sleep regression – was intense and I knew one wouldn’t hit the spot today. They didn’t have multipacks, so I ended up standing in the confectionery aisle ...

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My business has to run at 40%. Not because I’m being strategic about it. Because I don’t have a choice.

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In a low-trust economy, founders are posting more proof than ever. But the psychology suggests it's doing the opposite of what they think. Here's what actually builds trust right now.

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We are in a trust recession

I haven't posted on Instagram in six weeks. At first I thought that was about me.

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Authors

The writers behind this newsletter.

  • Sam Burgess

    Noticing things since 1985. Business mentor. Writer. Mum. British. I publish two Substacks – one about the gap between what self-employed people say they want and what they actually do, and one about everything else I can’t stop thinking about.

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