Sub-Prime Goals
Sub-Prime Goals (Jamie Bajwa)Finance professional with a passion for sport and the business behind it. I cut through the noise, sometimes with a blunt knife.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 30 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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spgoals.substack.comLatest Issues
United: Proceed, with caution
United’s 2Q26 results showed the cost initiatives on both the player and non-player side have begun to take effect, an upturn in the club’s finances is now inextricably linked to Champions League qualification.
Revenue initiatives like inc...
United's cost reset taking effect, they now need the Men's team to deliver on the pitch
Manchester United reported 2Q26 net profit of £4.2mn vs. prior year losses of £27.7mn. As expected the club reported lower revenue (no European revenue, loss of sponsorships) which was offset by even higher cost cuts (staff and player wages...
United’s academy isn’t a platitude, it’s a necessity
The last 2 summer transfer windows I’ve called for a “silver bullet” player sale and a ruthless gutting of the Manchester United squad for two reasons:
- Footballing: squad was from a hotch potch of managers under different styles.
2...
United can spend in January, but should they?
United have big calls to make on their squad this year. Being in the Europa League or better is essential to the underlying strength of financials, raising stadium financing and ultimately accelerating a turnaround. They’ve got £183mn in ne...
Going. Going. Gone. United’s long rebuild road still has at least another two years to go
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The backbone of United’s squad in terms of character and quality is over 30. They have played 68% of available minute...
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The writers behind this newsletter.
Sports Finance advisor. Have worked in banking, venture capital and most recently as a CFO. I cut through the noise, explain what matters and let you know where things are headed. Still a fan.
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