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Welcome to our monthly recap—exploring the trends, behaviors, and technology shaping the future of commerce.

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Latest Issues

SugarCap Recap: Unilever Acquires Grüns, Esspo Available In Whole Foods, Ultra's New Flavor & More Portfolio News

“The truth is like poetry. And most people fucking hate poetry.” — The Big Short (2015).

Yesterday I missed a 70-week publishing streak on AirSugar. I was waiting for this moment.

When we first met Chad Janis, Grüns had just launched. R...

a month ago
10

SugarCap Recap: The Buyer Is Already In the Room. Grüns Now In Costco, Starface Launches Pore Strips, Snif's Newest Collab & More Portfolio News

“I don’t throw darts at a board. I bet on sure things.” — Gordon Gekko, Wall Street (1987)

The report that L Catterton is exploring a sale of Thorne at up to $4 billion is the latest proof of something I’ve been watching build for two ye...

2 months ago
5

SugarCap Recap: Why We Invested In Esspo, Lucky Energy Creates Gummies, Grüns Continues To Expand, & More Portfolio News

“Put that coffee down! Coffee’s for closers only.” — Blake, Glengarry Glen Ross (1992)

I’ve known Philippe Von Borries and Justin Stefano for a long time. Not as friends. More as rivals. Refinery29 and POPSUGAR competed for the same ad d...

3 months ago
10
1

SugarCap Recap: Ultra Raises $11 Million, Why We Doubled Down. Lucky Energy Takes on Times Square & More Portfolio News.

“I’m not fucking leaving.” — Jordan Belfort, The Wolf of Wall Street (2013)

I used to reach for a pouch without thinking about it.

Same motion. Same pause. Same sense of control.

What I didn’t like was what came with it. The dependency...

4 months ago
6

SugarCap Recap: Big Food's Tobacco Moment. Nostalgic Brightland Collab, New Grüns Launch, & More Portfolio News

“Truth is like poetry. And most people fucking hate poetry.” — The Big Short (1974)

In 1999, a Kraft vice president named Michael Mudd stood before his fellow food executives and delivered a warning. Their products, he said, might be cau...

6 months ago
4

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  • Sugar Capital

    Investing at the intersection of technology and commerce. Sugar Capital invests in early stage companies across the commerce ecosystem.

  • Brian Sugar

    Founder Sugar Capital & POPSUGAR

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