Swaying the Chooser
Marc E. BabejA strategist’s recipes for winning preference: how to position, frame the narrative and motivate behavior—in business, politics, and public life.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 4 | Subscribers | Read | marcbabej.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What War Rooms Have That Boardrooms Didn’t (Until Now)
By Marc E. Babej and Gen. Mark T. Kimmitt
To Understand Your Competitive Landscape, Map It
By Marc E. Babej and Tim Doolittle
Flying Inside the Hurricane
By Marc E. Babej and Stephen Bungay
Welcome to Swaying the Chooser
Swaying the Chooser is about how preference is won—in business, politics, and public life. This post lays out what’s to come.
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Authors
The writers behind this newsletter.
Strategist across business, politics & culture. Artist. Writer.
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