Syntheum’s Substack
Syntheum AI, Dave Pye, Josh HesterWe talk about Digital Merchandising and showcase the amazing work that merchandisers do to connect online shoppers with amazing brands.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 11 | Subscribers | Read | syntheum.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Merchandising in the Age of Generative Engines
For eons, ecommerce merchandising described building a storefront that mirrored retail shelves. Teams sorted categories, tuned search filters, and used cross-sells to push higher basket values. It was familiar and contained.
Mastering the Zero-Click Era for Digital Merchandising
Over the past few years, search engines have quietly shifted from gateways to destinations.
Pain Detectives: Why Great Value Propositions Start with Friction
Long before a sale is made, long before a feature is demoed or a dashboard is configured - something else kicks off the process.
Smarter, Faster, Autonomous: The Rise of Agentic AI in Ecommerce
Artificial intelligence has already reshaped industries like ecommerce, healthcare, finance, and manufacturing - film at eleven. What’s less obvious to anyone with eyeballs is how we should think about different types of AI in action.
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Authors
The writers behind this newsletter.
Transforming Digital Merchandising - one merchandising workflow at a time
25-year digital and ecommerce marketing professional specializing in SEO/SEM, public speaking and content strategy. Hockey fan, cinephile and Boston Terrier parent.
Continually curious, constantly building.
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