Reletter
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tales of a woman working in sport

pact sport by Becca Derrick

brand and marketing in sport - my journey as a woman working in sport (and being a mum) - impactful change through sport

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues20Founded6 months agoLast Issue8 days ago
Active

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Latest Issues

tale end (start)

welcome to tale end, my weekly match report of life as a freelance sports brand and marketing strategist, muddling my way through and highlighting my learnings along the way, as well as the interesting sports brand and marketing news piquin...

8 days ago
1

Take control of your narrative: the power of a professional personal brand

There’s a moment that happens to almost everyone a few years into their career. You look back and realise you’ve done an enormous amount of work and yet you have almost nothing to point to that proves it was yours.

You’ve been published, q...

13 days ago
8
1

tale end

OK I started this and then forgot to do it again. So we’re back, with a punny new name (links to my Substack if you didn’t know) and comes with a cartoon avatar of mwah. nice.

so what is this? a weekly match report of life as a freelance s...

18 days ago
5
1

Brand: Sport's most underrated asset

Since launching pact sport, I’ve been having a lot of conversations around brand being the secret weapon for organisations. It’s my USP and something I think is invaluable. And yet, for so many organisations, it’s the first thing to go. No...

20 days ago
3
1

13 years

In the spirit of my newfound Substack pillar, my journey to being a woman and mother working in sport (thanks, ), I've been looking back at each year and reflecting on how it's shaped where I am today.

Image: Fresh-faced ol’ me about to bo...

21 days ago
2

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  • pact sport by Becca Derrick

    Tales of a woman working in sport ⚫️ Brand | Marketing | Social Impact ⚫️ Creating enduring impact on sports communities

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