The A to Z of Media Planning
Matt PrentisRules of thumb to help budding media planners, better plan media
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 21 | Subscribers | Read | atoz.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
R is for...Reach
The recent Superbowl re-surfaced annual discourse around how “Live” sports represent one of the last standing opportunities for brands and advertisers to reach large swathes of a population with a single, off-the-shelf ad-slot – where every...
Q is for...Quality
The fragmentation of media and modern marketing communications has created an almost infinite number of ways for brands and advertisers to shape the way people think, feel, act and transact across time.
P is for... (Post-Peak) Purpose
A few weeks ago I joined a Cannes De-Constructed panel chaired by Paul Kemp-Robertson, the co-founder of Contagious Magazine, to chat through some of themes coming out of what was winning this year at Cannes and what the implications are fo...
O is for... Outdoor
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Authors
The writers behind this newsletter.
Head of Planning @phdworldwide part of OMNICOM Media Group. All thoughts my own etc etc
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