The A to Z of Media Planning
Matt PrentisRules of thumb to help budding media planners, better plan media
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 21 | Founded | 4 years ago | Last Issue | 2 years ago |
| Active | |||||
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atoz.substack.comLatest Issues
R is for...Reach
The recent Superbowl re-surfaced annual discourse around how “Live” sports represent one of the last standing opportunities for brands and advertisers to reach large swathes of a population with a single, off-the-shelf ad-slot – where every...
Q is for...Quality
The fragmentation of media and modern marketing communications has created an almost infinite number of ways for brands and advertisers to shape the way people think, feel, act and transact across time.
Which is both a blessing and a cur...
P is for... (Post-Peak) Purpose
A few weeks ago I joined a Cannes De-Constructed panel chaired by Paul Kemp-Robertson, the co-founder of Contagious Magazine, to chat through some of themes coming out of what was winning this year at Cannes and what the implications are fo...
O is for... Outdoor
What’s your favourite media?
Not as a person, but as a practitioner.
Most media planners I’ve worked with have a genuine affection for outdoor or what is now more broadly termed Out of Home (OOH) advertising.
Outdoor gets all the lo...
N is for...nudges
Imagine as a child you’ve spent your entire life in the sanctity of the cave, then one morning your cave-parents think you’re old enough to help carry some berries and you’re suddenly thrust into the gathering crew.
You excitedly make your...
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Authors
The writers behind this newsletter.
Head of Planning @phdworldwide part of OMNICOM Media Group. All thoughts my own etc etc
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