Reletter
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The most actionable brand + sponsorship breakdowns in sport and entertainment

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Artwork for The Activation

Latest Issues

The best activations are the ones fans thank you for

Welcome back to The Activation, where we breakdown branded worlds across sports and entertainment.

Our aim, to make you the smartest person in the room when it comes to sports and entertainment sponsorship activation.

Thanks for reading....

2 months ago

Sports sponsorships beauty makeover

Welcome back to The Activation, where we breakdown branded worlds across sports and entertainment.

Our aim, to make you the smartest person in the room when it comes to sports and entertainment sponsorship activation.

Rich Johnson

ACTIVA...

4 months ago
3

The strategy behind Elemis' 23% F1 awareness lift

Welcome back to The Activation, creative and activation intelligence for modern sports sponsorship.

Our aim, to make you the smartest person in the room when it comes to sports and entertainment sponsorship activation.

Writer - Rich Johns...

7 months ago

Creating a multi-million dollar athlete IP

Welcome back to The Activation, where we breakdown branded worlds across sports and entertainment.

Our aim, to make you the smartest person in the room when it comes to sports and entertainment sponsorship activation.

Todays edition is sp...

8 months ago
1

Steal the formula behind Red Bull’s short form branded content

Welcome back to The Activation, where we breakdown branded worlds across sports and entertainment.

Our aim, to make you the smartest person in the room when it comes to sports and entertainment sponsorship activation.

Brought to you by En...

9 months ago
1

Key Facts

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Audience Metrics

Subscribers, engagement, traffic and sponsorship for The Activation.

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Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Richard Johnson
  • Eleanor Heenan
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