The Affluent Lens
GabrielleA POV on marketing to the ultra affluent and how luxury brands get it right and wrong.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 5 | Subscribers | Read | theaffluentlens.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Experiences are the Answer
Luxury is slowing down.
How the HENRYs lost their Y
Once upon a strategy deck, HENRYs (High Earners, Not Rich Yet) were the shining target for luxury brands, financial services, and investment firms. They had six-figure salaries, sleek wardrobes, and enough income to enjoy both avocado on to...
Part Two: The Female Billionaire Club
Last week I unpacked who the world’s richest women really are, this week I’m getting tactical with my top seven plays on reaching these epic women.
The Female Billionaire Club
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Authors
The writers behind this newsletter.
U/HNW insights expert & strategist
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