The latest in a series of informed opinions, strategic outlooks, analytics-backed predictions, and tactical briefings from Gupta Media.
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U.S. District Court Judge Amit Mehta’s landmark decision this week in Google’s years-long antitrust case will define the tech industry for decades, in much the way the Justice Department’s case against Microsoft came to shape the dot-com er...
Should advertisers be worried about a TikTok ban?
In December 2010, at a global conference for executives of a major music label, an up-and-coming performance marketing agency (OK, it was us) showed a slide with one sentence on it: “You have too many fans and not enough customers.” Earlier...
Where is marketing headed in 2024? There was a clue earlier this month in the sale of two legendary advertising agencies—Boston’s Hill Holiday and Deutsch New York—from New York’s Interpublic Group (IPG) to New Zealand’s Attivo. The biggest...
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