The Arbiter
Gupta MediaThe latest in a series of informed opinions, strategic outlooks, analytics-backed predictions, and tactical briefings from Gupta Media.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | guptamedia.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Unpacking TikTok's power play
The battle for TikTok’s future is a study in the mechanics of raw American power. At stake is TikTok’s immense value—tens or hundreds of billions—and its unparalleled grip on the attention of the world’s most influential consumers. To make ...
Will TikTok Go Dark on Sunday? Even Now, Nobody Is Sure.
You will be excused for not knowing exactly what the hell is going on with TikTok this weekend. Nobody else does, either. Fear not. We’ve been obsessively following this saga so you don’t have to.
Yes, Google is a monopoly. Now what?
U.S. District Court Judge Amit Mehta’s landmark decision this week in Google’s years-long antitrust case will define the tech industry for decades, in much the way the Justice Department’s case against Microsoft came to shape the dot-com er...
After the House Vote, What’s Next for TikTok?
Should advertisers be worried about a TikTok ban?
Authors
The writers behind this newsletter.
Global leaders in performance marketing.
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