
The Art of Influence is an inside look into how brands influence consumers in the age of social media and creators - from the mind of Creator Economy expert Keith Bendes
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 40 | Subscribers | Read | theartofinfluence.substack.com |
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The Oscars aren’t exactly the pillar of marketing they once were. But you have to give them credit - the 2025 awards last year had them on a 5 year viewing high.
Everyone is talking about episodic content and microdramas, but not enough people understand the nuances of why these are such a hot topic and how you should build a strategy around them.
If you work in marketing then I would bet good money you’ve been hearing the term AEO often. And for good reason.
I just got back from three days in Las Vegas for ANA’s Creator Marketing Conference, and it was a whirlwind!
The writers behind this newsletter.
The Art of Influence is an inside look into how brands influence consumers in the age of social media and creators - from the mind of Creator Economy expert Keith Bendes
Labeled a leading voice in the intersection of marketing and technology by Forbes, Keith is a creator economy expert who serves as the Chief Strategy Officer of Linqia, Co-Host of the Creator Economy Live Podcast, and contributor for Forbes and Warc
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