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Latest Issues

#1 - Nothing changes if nothing changes

1 Question
If change could speak, what would it say?

1 Story
“Nothing changes if nothing changes,” he said, almost like he’d said it a thousand times before.

He told me it came from a family business that went south.
“Like a lot o...

2 months ago

75% Trial Win Rate

A few months ago, I was… average.
At least when it came to qualifying deals.

Like most sellers, I was moving fast, excited to get to the demo, the trial, the close. But I didn’t have a clear qualification system. I wasn’t consistently s...

a year ago

80% Reply Rate... How I use AI to see into the future before I hit send

What If You Could See Into the Future Before You Hit Send?

As sellers, we’re typically hitting send on an email and crossing our fingers.
But what if you could hit pause and see into the future first?

What if, before you send, you a...

a year ago

Defining Your 'Ideal Customer Signals'

Hey Friends,

Did I get you fooled last week with my April Fools prank?

It was pretty cool that so many believed that it was possible for a newsletter on GTM Engineering with a relatively small following (close to 4k now) could get acqui...

a year ago

How I Turned a Stolen Template + AI Into a 40% Win Rate

“ I put that sh*t on everything.”

Frank’s RedHot said it best and honestly, that’s been my approach with AI lately.

I’ve tested it on everything from qualifying deals, to automating forecasting, to writing kids version of my favorite rap...

a year ago
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Authors

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  • Alex Lindahl

    GTM Engineer at Clay. Angel Investor. Early GTM hire at 3 unicorns (Acquia, Snyk, Chainguard).

  • Oscar-Wyett Moore
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