The Barbell Ethos
The Barbell EthosBrian Lutter, founder of The Barbell Ethos and Johnston High's Strength & Conditioning Director since 2005, coaches student-athletes and designs programs. The 2019 Iowa High School Strength Coach of the Year shares practical coaching strategies.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 20 | Subscribers | Read | thebarbellethos.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Five-Pound Rule: Why Small Steps Win Every Time
There’s a scene I’ve witnessed more times than I can count.
The Foundation: Why Starting Strength Should Be Your First Read
Look, I get it. You just finished your certification, you’re fired up about coaching, and you want to write programs that look impressive. You want to show people you know your stuff. I was exactly the same way.
The Uncomfortable Truth: Why Questioning Everything Fuels Your Coaching Growth
In January 2025, I drove four hours from Iowa to Minnesota with my assistant coach to spend the day with one of the most innovative minds in strength and conditioning—Coach Cal Dietz. I had reached out to him to discuss his latest book, Tri...
Are We Training Young Athletes the Wrong Way?
We cheer them on from the sidelines. We enroll them in leagues, buy the gear, and celebrate their first big win. For many families, youth sports feel like the perfect path to discipline, fitness, and maybe even a college scholarship. But wh...
Authors
The writers behind this newsletter.
Brian Lutter, founder of The Barbell Ethos and Johnston High's Strength & Conditioning Director since 2005, coaches student-athletes and designs programs. The 2019 Iowa High School Strength Coach of the Year shares practical coaching strategies.
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