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The Brand Capital Report

XRC Ventures

Strategy, trends and capital behind next-gen brands

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues31SubscribersRead brandcapitalfund.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The AI Operating Stack for Consumer Brands, Part 3: AI at Scale

Parts 1 and 2 were for brands building their foundation and diagnosing what’s broken. Part 3 is for brands that have crossed the other side of that — you’re at $10M, maybe $50M, you have a team, a tech stack, investors, and a board. You’re ...

8 days ago
14
0

The AI Operating Stack for Consumer Brands, Part 2: The Audit

In Part 1, we covered the foundation stack every CPG brand needs before layering in AI. If you’re reading this first: you have a brand, you’re generating revenue, and you’re starting to feel the friction of growth. This is where most brands...

15 days ago
21
0

The AI Operating Stack for Consumer Brands, Part 1: The Foundation Stack

This is the first in a four-part series for CPG founders, investors, and operators navigating the AI moment. You don’t need to be technical. You need to be deliberate. If you haven’t read the series intro yet, start there — it sets up why t...

22 days ago
21
2

Authors

The writers behind this newsletter.

  • XRC Ventures

    Strategy, trends and capital behind next-gen consumer brands

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