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The Business of Stitching

needlepoint industry info from the inside out, and the journey that started as an idea no one wanted and became a small business that sells out every product launch

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues4Founded14 days agoLast Issue2 days ago
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Latest Issues

Clear The Decks

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2 days ago

Nobody Knows What They’re Doing

Before Blue Canary - before I even knew what needlepoint was - I was 100% locked in on my career for life: selling real estate in suburban Philadelphia for 13 years. And I LOVED it.

I was 24 when I got my license, and this was wayyyy befo...

3 days ago
6

on finishing

Every new product I’ve built started as a confusing conversation with another friend who stitches.

One day at lunch, a friend got a call that her finishing was back and ready for pick up. She turned to me and said “I don’t even remember w...

5 days ago
11
1

The Business of Stitching

Subscribe now

And by the bottom I mean…

the absolute worst painted canvas I’ve ever seen in my life, painted by me in 2022.

why this, why now

I don’t claim to be a veteran of the needlepoint industry - or even of the craft for th...

9 days ago
32
1

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  • The Business of Stitching

    Blue Canary Canvas: how it started, how we got here, and everything in between \ud83e\udea1 \ud835\ude78’\ud835\ude96 \ud835\ude97\ud835\ude92\ud835\ude8c\ud835\ude8e\ud835\ude9b \ud835\udea0\ud835\ude91\ud835\ude8e\ud835\ude97 \ud835\ude78’\ud835\ude96 \ud835\ude97\ud835\ude8e\ud835\ude8e\ud835\ude... more

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