The Business of Storytelling
Marianne OlaleyeYour guide to crafting better stories to grow your business and connect with your community.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 14 | Subscribers | Read | businessofstorytelling.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What do Ben & Jerry's and a box of tampons have in common?
Last week at Process Events in London, I shared one of the core storytelling principles we follow at my agency: Seek the unexpected.
The storytelling behind your brand name
There’s a reason companies spend tens of thousands on naming, and why some people build entire careers as naming strategists. A name is often the first story your brand tells the world. So it should mean something.
What's the marketing challenge keeping you up at night?
One minute you're feeling confident about your brand, creating content you’re excited to share, watching the sales rolling in, getting positive feedback.
Recession indicators everywhere. Please hold before cutting your marketing budget.
We’ve all heard it before: marketing is always the first to go when the business is struggling.
Authors
The writers behind this newsletter.
Founder of JAIKU, the storytelling agency for brands with soul. Strategist, speaker, visiting lecturer, and award-winning photographer.
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