The Clickbait™
Esther BrenerEsther Brener's newsletter where she overshares just enough to keep you hooked and mildly uncomfortable. Expect snarky dispatches from the trenches of AI, tech, startups, branding, and strategy, written mid-breakdown while building Singularity Powerhouse.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 5 | Subscribers | Read | theclickbait.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
2025. The Year I Stopped Being ‘Of Service’.
I’ve been quiet. Not because of some big event. Not because I rage-quit and moved to Bali. Just… tired. I mean, look at the world in the last couple weeks, innit? Turns out it’s not a personal crisis. It’s just how things are now.
Same Shade of Purple. One Made Money. The Other Was Jaguar.
I came to D&AD Festival 2025 for a ruthless masterclass in gorgeous design and million-pound strategy served by OpenAI x Studio Dumbar. Instead, a boomer French car brand slapped me in the face with a baguette and reminded me what Branding ...
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Authors
The writers behind this newsletter.
Founder & CEO @ Singularity. Brand strategist, creative director, designer, middle-stack builder. I make things that connect Humans to Humans with a lil' help from AI. Doing everything the hard way so you don’t have to.
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