The CognitivePath
Geoff Livingston, Greg VerdinoCognitivePath is a new research and advisory firm focused on the intersection between marketing and AI. Our substack provides analysis and insights for marketing decision-makers about the impact of AI on brands and business.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 171 | Subscribers | Read | thecognitivepath.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
With No AI Regulation in Sight, Industry Bodies Are Acting
Pennsylvania Avenue leads to Capitol Hill in Washington, DC. Photo by me (2023).
Big Tech Winners and Losers in the AI Hype Bubble
This fun end-of-summer podcast features Nick Unger, Managing Partner, AlterityAI in a follow-up conversation about the AI hype bubble and its potential impacts on enterprise adoption. Nick, Geoff, and Greg discuss some of the winners and l...
A.I. in the Civilian Agencies
Federal technology use often lags behind the commercial sector, but the AI revolution may be the exception to the rule. Trade publications are awash with news, including this week's story about the potential Department of Energy's permittin...
"Why" Comes Before A and I
In last week’s article, my CognitivePath partner and Substack co-author Geoff asked whether the AI hype bubble is about to burst. He posited that, if and when it does, it’ll be a good thing. Now, you might debate whether AI is overhyped, un...
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Authors
The writers behind this newsletter.
I help corporations and associations adapt AI initiatives into their marketing departments by providing insights and analysis.
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