The Digital Buff
The Digital BuffI connect business models, platform moves, and AI shifts for growth-minded professionals navigating what comes next in marketing, product, and tech.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 5 | Subscribers | Read | digitalbuff.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Anthropic's Claude vs ChatGPT: The Super Bowl Ad Strategy Behind a $30 Billion Raise
We’ve seen this before. McDonald’s vs Burger King. Coke vs Pepsi. Samsung vs Apple.
Meta vs Agencies: Who’s Holding the Controller Now?
There I was, knee-deep in 2024 media plans in the tail end of 2023, eyes twitching from too many dashboards, trying to squeeze the magic out of a “Meta Moment Maker” push, when it hit me like a poorly targeted carousel ad.
Swipe Right on Multi-Search: How Smart Brands Win Beyond Google
When’s the last time you said, ‘Just Google it’? If it’s been a while, you’re not alone. While Google is a powerhouse, it captures just 18.8% of daily searches. So where’s the other 81.2% happening, and more importantly, are you showing up ...
The Future of Ads: How AI Agents Will Transform Advertising + How To Prepare
Picture this: Brands no longer compete for your clicks and attention. Instead, they’re vying for the love of your AI agent, your digital ‘Donna’ (yes, like Harvey Spector’s former Assistant) who handles everything from keeping you informed ...
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Authors
The writers behind this newsletter.
\ud83e\udde0 Marketing + Product Nerd \ud83d\udd0d Focus: Helping marketers win with news + thought leadership POVs
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