Reletter
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The First Operator

Bobby Pinero

A newsletter for the first 'numbers hire' at a venture backed startups.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues41Foundeda year agoLast Issue8 months ago
Active

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Latest Issues

What the First Finance Hire Actually Does

A while back I had a conversation with Ed Park that’s stayed with me.

Ed built FP&A at Facebook through the IPO, joined Asana around thirty people to build finance there, and later became CFO at Enjoy. Few people have lived the “first oper...

8 months ago
3

How to Build Your First Department Budgets

It’s planning season. You’ve spent weeks going back and forth with your CEO, your board, and every functional lead. The company plan is finally set. ARR goals, burn targets, hiring plan, all agreed. You close your laptop and think, finally,...

8 months ago
3

AI and SaaS Valuations

There’s been a lot of chatter lately about how hard it is to raise money if you’re not an AI company. Harry Stebbings posted recently that the old benchmark for great SaaS growth, the classic triple triple double double, doesn’t cut it anym...

8 months ago
2

Beyond ARR and NetSuite

I’m trying something new this week. Instead of a single deep dive, here’s a set of four things I found interesting, each shaping the way we think about finance, metrics, and systems.


1. Founders are using creative accounting to...

8 months ago
1

What is GTM Engineering?

I was on a call the other day with a founder, and he told me point blank:
“Don’t hire another SDR. Hire a GTM engineer.”

That stuck with me.

GTM engineering is a term I have been hearing more and more lately. Clay talks about it constan...

8 months ago
3
2

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  • Bobby Pinero

    CEO and co-founder of Equals (equals.com) Spent 7 years building Intercom from less than $1M to over $150M ARR. Board member at Intercom.

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