The Good Food CFO
The Good Food CFO, Catt Fields WhiteThe go-to podcast and newsletter for purpose-driven food founders building toward their first $1million — featuring interviews, founder stories, and financial insights focused on building profitable, mission-aligned brands.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 201 | Subscribers | Read | thegoodfoodcfo.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
BABOYOT with Daniel Goetz of Good Pop: Putting Profit First, Going Deep Not Wide, and How Mission Keeps You Going
Building a profitable food business without investors isn’t just possible—it’s a strategic choice.
New Brand Reveal, Software Invites & More!
Updates as Sarah gets back in the office.
An Unexpected Pause
Plus: a new episode, new timelines, and what's next
BABOYOT with Shelley Elkovich of For Bitter For Worse: Patience, Pivots, and Path to Profitability
Sarah sits down with Shelley Elkovich, co-founder and CEO of For Bitter For Worse, to explore the financial strategy behind building a profitable specialty beverage brand. Shelley shares how self-manufacturing became a dual revenue stream t...
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Authors
The writers behind this newsletter.
Helping emerging purpose-driven food brands build sustainable businesses from pre-launch to your first $1M.
Founder of Farmers Market Pros, Catt supports and educates market managers, small farmers, food entrepreneurs, neighborhood organizations and policy makers. We grow community.
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