The GTM Cookbook
Patrick SpychalskiThe GTM Cookbook serves up proven recipes for success with cutting-edge tactics, strategies, and playbooks. Master the ingredients of go-to-market excellence and cook up growth for your business!
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Last Issue | a year ago | Active |
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gtmcookbook.beehiiv.comLatest Issues
"You Live Like This?"
Hey there,
Elias Stråvik dropped this line during our conversation earlier this week, and it's been stuck in my head ever since:
"A messy CRM is like going to someone's dirty house and thinking, you live like this?"
It's brutal. And it...
The Plight of the Bad CRM
The more I talk to enterprise businesses, the more that I realize essentially all of them are working with a really bad CRM instance.
The problem is, even when a CRM is optimized from a workflow standpoint, the underlying data just ro...
Clay is just getting started - here's why
Hello everyone, and welcome back to yet another edition of the GTM cookbook.
Because last week’s edition involved an hour of me talking through the technicalities of using Clay, I figured this week’s could get a bit more theoretical.
As...
GTM Updates and an hour-long Clay Tutorial
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The New Era of Lead Scoring
Since the dawn of time, sales teams have been trying to properly implement lead scoring systems to figure out who to prioritize in their ICP. This has taken many forms, several of which have required either bad data or a lot of manual work....
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