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The Gut Economy

Sofia Popov

Turning gut health research into strategy for the people shaping how the world lives.

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Substack
PricingOnly free issuesPublishesWeekly
Issues3Founded2 months agoLast Issuea month ago
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Latest Issues

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Nobody says “my gut tells me” in an important meeting. They say “the data supports,” “our consumer research indicates,” or “based on current evidence.” Instinct gets translated into something that can survive a committee.

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We’ve been using the word for centuries. We just forgot to listen to it scientifically.

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  • Sofia Popov

    I built Denmark's first microbiome testing platform. Now I write The Gut Economy, about what gets lost between the research and the rest of us. Founder, MSc Bioinformatics.

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