The India Notes \ud83c\uddee\ud83c\uddf3
Dharmesh Ba, Srishti Sehgal, Sunaina Patnaik, Sidhant BhutaniUncovering Indian consumer psychology through research. Published every Tuesday
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 63 | Subscribers | Read | newsletter.theindianotes.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What does it take for Indians to adopt a new app store?
If you're travelling from home to the airport, you can choose between booking a cab or taking an airport bus from the nearby bus stop. Booking a cab is more expensive but more convenient while taking the bus is cheaper but more time-consumi...
How do Indian youth choose their careers?
Hey there 👋
English vs regional languages in Indian apps 📲
In every meeting room of a consumer tech startup, one topic has been debated for years: whether their app's user interface should be in English or in regional languages. It's a question that cannot be avoided. Even though the consumer tech ...
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Authors
The writers behind this newsletter.
I'm a behavioral researcher uncovering insights around building digital products for India. My current initiative, The India Notes, focuses on understanding user behavior in rural areas and creating products that can solve their unique challenges. more
\ud83d\udc4b I write about how to learn better. Designed learning experiences \ud83d\udd79️ for over 10k+ learners. Currently building \ud83d\udee3️ Field & helping people design fun, engaging & transformative learning experiences
A marketing strategist who has built and scaled content products across diverse platforms. I love discovering small businesses and writing about internet trends. more
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