The India Notes \ud83c\uddee\ud83c\uddf3
Dharmesh Ba, Srishti Sehgal, Sunaina Patnaik, Sidhant BhutaniUncovering Indian consumer psychology through research. Published every Tuesday
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 67 | Subscribers | Read | newsletter.theindianotes.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Building a Kirana social network for India
If you've taken a cab to Bangalore airport, you may have noticed your driver talking on the phone throughout the journey. They usually talk to other drivers or family. Talking to family helps them feel less lonely, while talking to other dr...
#3 | Customer is King: How do small businesses perceive customer relationships?
‘Bhaiyya lik lo’ (Brother, write it down). There is no fancy sign-up. No KYC. No underwriting. No penny drop. Nothing. Those three words are powerful enough to disperse credit to a customer in a retail store. The personal touch from your lo...
#2 | Why is a good location important for a great business?
Have you ever noticed how businesses take pride in the location of their shop? Just like e-commerce websites take pride in their domain name, physical businesses take great pride in the location of their store. I remember a phase when one o...
How can GenAI help Indian SMEs?
Ever wondered how your beloved local shop manages to navigate the ever-changing business landscape dominated by large conglomerates and the rise of e-commerce? Have you ever been amazed by their survival strategy?
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Authors
The writers behind this newsletter.
I'm a behavioral researcher uncovering insights around building digital products for India. My current initiative, The India Notes, focuses on understanding user behavior in rural areas and creating products that can solve their unique challenges.
\ud83d\udc4b I write about how to learn better. Designed learning experiences \ud83d\udd79️ for over 10k+ learners. Currently building \ud83d\udee3️ Field & helping people design fun, engaging & transformative learning experiences
A marketing strategist who has built and scaled content products across diverse platforms. I love discovering small businesses and writing about internet trends.
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