Uncovering Indian consumer psychology through research. Published every Tuesday
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For the last three months, I've been building Business Hero, an AI lead automation agent on WhatsApp. A few days back, we launched a demo video on social media platforms and, as expected, received numerous enquiries. Among them, one questio...
Optifye.ai, a YC-backed startup, recently went viral for their demo video—but not for reasons they'd hoped. The company builds AI tracking tools for assembly lines, or put more bluntly, productivity trackers for factory workers through CCTV...
The surge in software adoption by Indian MSMEs isn't primarily driven by better technology—it's happening because the decision-makers themselves are changing.
## Tale of two sisters
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The writers behind this newsletter.
I'm a behavioral researcher uncovering insights around building digital products for India. My current initiative, The India Notes, focuses on understanding user behavior in rural areas and creating products that can solve their unique challenges.
\ud83d\udc4b I write about how to learn better. Designed learning experiences \ud83d\udd79️ for over 10k+ learners. Currently building \ud83d\udee3️ Field & helping people design fun, engaging & transformative learning experiences
A marketing strategist who has built and scaled content products across diverse platforms. I love discovering small businesses and writing about pop culture.
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