The India Notes \ud83c\uddee\ud83c\uddf3
Dharmesh Ba, Gowri N Kishore, Sunaina PatnaikUncovering Indian consumer psychology through research. Published every Tuesday
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 84 | Founded | 5 years ago | Last Issue | 3 months ago |
| Active | |||||
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newsletter.theindianotes.comLatest Issues
Love is in the Chinese air!
Welcome to the new 280 curious minds who’ve joined us since the last edition. If this was a forward, you’re welcome to join 17,973 VCs, founders, and product operators by subscribing to The India Notes. 👇
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This week’s...
India's lesser known Goldmines!
Welcome to the new 450 curious minds who’ve joined us since the last edition. If this was a forward, you’re welcome to join 17,655 VCs, founders, and product operators by subscribing to The India Notes. 👇
Subscribe now
Beyond the newslet...
What Indian Consumers Want in 2026?
A friend of mine had a brutal stretch few years back. Moving countries, a new job, and losing his father and grandmother - all while trying to hold it together. He’s one of the few people I can talk to without filters, which made me wonder:...
Is AI India's New Third Place?
Outside the newsletter, I run 1990 Research Labs - where I help global tech companies and Indian market leaders make sense of consumer India. If you’re navigating an Indian consumer bet, let’s talk.
This week’s piece comes f...
The China Playbook Indian Founders Haven't Read
Outside the newsletter, I run 1990 Research Labs - where I help global tech companies and Indian market leaders make sense of consumer India. If you’re navigating an Indian consumer bet, let’s talk.
I don’t remember the last...
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Authors
The writers behind this newsletter.
I've spent a decade studying why people do what they do with technology. I've worked with Duolingo and Meta and a bunch of startups you've never heard of. I write The India Notes and Messy Logic, where I think out loud about human behavior & markets.
I read, write, and think about things. Love being outdoors with a book or indoors with my dogs.
A marketing nerd. I write about pop culture and small Indian businesses. I share tons of stories from Hyderabad.
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