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The Invisible Assets

Empowering technology SMEs to protect and amplify their competitive edge; enabling them to lead, innovate, and win in their markets. Not just patents and trademarks, but the code, data, know-how, brand, and trade secrets that underpin their success.

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Substack
PricingOnly free issuesPublishesWeekly
Issues16Founded9 months agoLast Issue3 months ago
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Latest Issues

Patent Litigation Is Coming for Successful Tech SMEs

For many technology SMEs, growth is supposed to feel like validation.

New customers. International expansion. Investor attention. Stronger revenues. A successful funding round. Expansion into Europe or the United States.

But success creat...

3 months ago

Most SME IP Doesn’t Survive Due Diligence. It Quietly Becomes Goodwill

If your business were sold tomorrow, how much of what makes it valuable would survive serious scrutiny?

The story?

The pitch deck?

The vision?

The part that survives is what can be proven, separated, owned, and valued.

Everything else...

3 months ago

Your Brand Isn’t Yours Until the Internet Agrees


The uncomfortable truth

Most businesses believe they “own” their brand once they’ve:

  • Checked availability on UK Intellectual Property Office

  • Registered a company via Companies House

  • Secured a logo and maybe a domain...

3 months ago

IP Is What Makes Your Business Hard to Copy and Easy to Back

Most businesses believe their value sits in products, people, or revenue. Investors know better.

They look for what cannot be easily copied.

That is where intellectual property (IP) comes in, but not as a legal afterthought, as a core bus...

3 months ago
1

A Team of Experts. Years of Experience. No IP?

This is a phrase often heard in boardrooms, pitches, and strategy discussions, which is usually stated with pride and confidence: “We’ve got decades of experience in this team.”

Experience matters. Expertise can be foundational as to how v...

3 months ago

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  • The Invisible Assets

    Converting Corporate IQ into Valuable and Protectable IP. Tech company strategy to develop value in their IP assets and strengthen competitive edge. Not just patents and trademarks, but the code, data, know-how, and trade secrets.

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