The Ivory Grey Project
Carla Vargas, ChrisA boutique digital consultancy built for a new era of branding. The firm specializes in digital marketing, AI integration, and social media strategy for bridal, lifestyle, and creative businesses that want to stay relevant and human.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Subscribers | Read | ivorygreyproject.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Navigating Instagram's New Era
Instagram in 2025 isn’t the photo app you grew up with. It has become a three-billion-user ecosystem where AI, Reels, and private communities drive behavior. For brands and marketers, the platform offers unprecedented reach, but also toughe...
AI Employees for Businesses: A Practical Starter Guide
You’re drowning in repeatable work: ad copy, outlines, newsletters, scheduling, inbox triage. An “AI employee” takes those off your plate without hiring headcount. Done right, you get consistent drafts on rails and you keep creative directi...
Becoming an AI-First Company
AI isn’t just a shiny tool anymore, at least, that’s not how you should be thinking about it. It’s quickly becoming the backbone of modern businesses operations. When you look at the numbers, it’s impossible to ignore. According to Michael ...
How New Consumer Behaviors Are Changing Meta Ads
The way people shop has shifted dramatically in the past few years. What used to be a relatively straightforward buyer journey (see an ad, click, purchase) has become a winding, multi-touch path that blends social feeds, product research, c...
Authors
The writers behind this newsletter.
Using my 12 years in international sales, digital strategy, and brand development to help founders, teams, and brands stay relevant in the AI era.
this is basically my diary, be as nosy as you want
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