I write about B2B Marketing for growth companies and small businesses, to help tech founders and leaders punch above their weight. Providing advice and guidance for when they want to take marketing seriously, but don't need a full-time CMO.
Platform | Substack | Pricing | Only free issues | Publishes | Weekly |
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Issues | 29 | Subscribers | Read | stevecummins.substack.com |
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I wrote last time about the challenge that marketers face as the Google landscape evolves. Where the amount of time people spend using search engines is decreasing, even though those searches still drive the majority of website referrals.
Marketing, at it’s core, is about delivering the right message, to the right audience, at the right time. And for many years, the defacto way to get the audience/timing part right was to master the art of Google - both paid and organic.
What’s your website for?
You may have noticed I’ve been a bit quiet on social media lately. Although, let’s be honest- between the evil LinkedIn algorithm, and an overflowing Inbox, you probably haven’t missed me. <sigh>
Other publications recommended by the authors of this newsletter.
The writers behind this newsletter.
B2B Marketer, advising tech companies. Host of The Marketing Mix podcast. Founder at Solent Strategies. more
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