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The Marketing Mix

Steve Cummins

I write about B2B Marketing for growth companies and small businesses, to help tech founders and leaders punch above their weight. Providing advice and guidance for when they want to take marketing seriously, but don't need a full-time CMO.

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Turning Funnels into Flywheels

Remember when “Digital Marketing” actually described a specific job? When we used to think of SEO, and web design, and banner ads, as a subset of marketing?

25 days ago

Co-Intelligence: A Guidebook for AI

Keeping up with AI might be more interesting keeping up with the Kardashians...But it’s a lot tougher. How can you stay current with the daily updates, new products and talking heads?

2 months ago

Responsible Marketing is Good for Business

#### New Podcast Episode!

2 months ago

How do you get value from a tradeshow?

I remember arguing with a company founder about his favorite “cost per scan” ROI metric. I told him I could absolutely get him a lot of scans…but they’d probably be crap. 😏

2 months ago

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The writers behind this newsletter.

  • Steve Cummins

    B2B Marketer, advising tech companies. Host of The Marketing Mix podcast. Founder at Solent Strategies. more

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