The MMM CMO
Khalil TarhouniCMO at MASS Analytics. I turn MMM into practical decisions CMOs can use on Monday morning. Evidence over hype. Views my own.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 3 | Subscribers | Read | khaliltarhouni.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The MMM Project That Tested Our Limits — and Proved Our Strength
In our third fireside chat with Ramla, we reflected on one of the most demanding MMM projects we’ve ever delivered, one that stretched our methods, our timelines, and our teamwork.
MMM in 2025: Trends That Stick, Lessons That Matter
Marketing Mix Modeling (MMM) is moving faster than most expected. Just a year ago, four themes were dominating panels, client conversations, and RFPs: creative measurement, experimentation, retail media, and AI.
What MMM Can and Can’t Do
In today’s marketing ecosystem, it often feels like advertisers are balancing an endless stack of tools—media platforms, data dashboards, attribution models, and more. It’s easy to assume that Marketing Mix Modeling (MMM) is just one more l...
Authors
The writers behind this newsletter.
Growth Manager at Squarely (by Sustainable Square) l ESG, Sustainability & Climate Change l B2B SaaS l Growth, Sales & Marketing
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