
Hello, my name is Igor Schwarzmann. I live in Berlin. As a Researcher & Strategist, I map, frame, and shape "THE NEW" for and with my clients. Here, I explore emerging patterns in technology, culture, and business.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 40 | Subscribers | Read | thenew.igorschwarzmann.com |
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If this ad doesn't convince you that old cars are more fun than new ones, I don't know what will.
(This is the second in my series on Present Archaeology. I recommend reading the first, The Present Problem, before diving into this one.)
The Rumsfeld matrix—known knowns, known unknowns, and unknown unknowns—has become shorthand for describing uncertainty in strategic contexts. But when mapped against narrative structures, an interesting pattern emerges. Western storytelling...
I really didn't have "watching a new music video for a 48-year-old song" on my bingo card for 2025, but here we are nonetheless.
The writers behind this newsletter.
Hello, my name is Igor Schwarzmann. I live in Berlin. As a Researcher & Strategist, I map, frame, and shape "THE NEW" for and with my clients. Here, I explore emerging patterns in technology, culture, and business.
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