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"THE NEW"

Igor Schwarzmann

Hello, my name is Igor Schwarzmann. I live in Berlin. As a Researcher & Strategist, I map, frame, and shape "THE NEW" for and with my clients. Here, I explore emerging patterns in technology, culture, and business.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues40SubscribersRead thenew.igorschwarzmann.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Culture eats strategy for breakfast: Mercedes edition

If this ad doesn't convince you that old cars are more fun than new ones, I don't know what will.

5 months ago
1
0

Present Archaeology – The Eternal Past of the Spotless Mind

(This is the second in my series on Present Archaeology. I recommend reading the first, The Present Problem, before diving into this one.)

5 months ago
2
0

Present Archaeology - The Present Problem

The Rumsfeld matrix—known knowns, known unknowns, and unknown unknowns—has become shorthand for describing uncertainty in strategic contexts. But when mapped against narrative structures, an interesting pattern emerges. Western storytelling...

6 months ago
4
0

When the future stops moving forward

I really didn't have "watching a new music video for a 48-year-old song" on my bingo card for 2025, but here we are nonetheless.

6 months ago
9
2

Authors

The writers behind this newsletter.

  • Igor Schwarzmann

    Hello, my name is Igor Schwarzmann. I live in Berlin. As a Researcher & Strategist, I map, frame, and shape "THE NEW" for and with my clients. Here, I explore emerging patterns in technology, culture, and business.

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