The Odysseus Files
JoshA newsletter for online entrepreneurs about building sustainable brands, drawing on historical frameworks to help you craft a business that is built for decades, not just the next quarter. That is uniquely YOU - not a clone of someone else's.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 3 years ago | Last Issue | 2 years ago |
| Active | |||||
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odysseusfiles.substack.comLatest Issues
A Brief Summer Break
Summer slow down’s a real thing. So, now that we’re about two months through it, I’ve decided to take the next few weeks off from publishing here.
We’re about two weeks out from the start of the school year (as well as our tenth-year wedd...
[Issue 42] An Advertising Masterclass
[Photo by C D-X on Unsplash]
The Idea: Success in advertising (and everything else in marketing) is defined by the levers you pull, not the tactics you fiddle with.
Dive Deeper: The source for today’s idea is from a Faceb...
Quick ask?
I’m working on a project for later this year and would appreciate your thoughts!
(To say thanks, I’ll send you a discount code for 50% off as soon as it goes live!)
If I were to create any of the following, what would resonate most with...
[Issue 41] Tying It All Together
[Photo by Tomasz Zielonka on Unsplash]
The Idea: Building a content strategy that works begins with your unique point of view.
Dive Deeper: Your unique POV should be aligned upstream - with your positioning, competitive a...
[Issue 40] Content Campaigns
[Photo by Eric Prouzet on Unsplash]
The Idea: Treat your content like an old school advertising campaign. Each piece will build on the last, creating cumulative results: like bricks in a wall instead of sand in a sand castle.
*...
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| Subscribers | Monthly Web Visits | Accepts Sponsors | |||
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Authors
The writers behind this newsletter.
I help intellectual entrepreneurs build sustainable brands, creating resilience & impact in a shifting world. Brand coach, creator, & community builder. Ex-brand copywriter. Historian & geopolitical junkie. Husband & dad.
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