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THE PLAYBOOK

Luke Shalom

Top 1% strategies modern GTM teams are using to drive demand, build authority and scale revenue.

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Beehiiv
PricingOnly free issuesPublishesTwice weekly
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Latest Issues

How we still book 30-40 meetings a month on LinkedIn

LinkedIn isn't what it used to be.

I know it.
You know it.

But it's still the best platform for scaling a service-based business by a country mile.
The only problem is 360homebrew (the new algorithm) is an unforgiving mistress....

12 days ago

Nothing But a LinkedIn Profile: $6M in 12 Months

This week, I asked Amos Bar-Joseph why his LinkedIn profile has raised $6M+ in funding and pulls $1M+ in pipeline a month. And why most founders don't...

The first thing out of his mouth slapped me across the face.

"Followership i...

19 days ago

We Built a Brand on One Channel. Then It Stopped Working.

Last November, our pipeline fell off a cliff. We went from 30 SQLs a month to 11.
So I burned our GTM motion to the ground. We brought back our old BDR Colton Mathews. He 3xed our pipeline in a quarter on LinkedIn. Here's how:

This news...

24 days ago

The Founder's LinkedIn Playbook

I've posted on LinkedIn every day for 4 years. That lead to... 75,000+ followers. $1.4M+ closed. $6M in client results and 40+ meetings booked every month from my Li profile. Here's exactly how I did it:

BACKGROUND:

I spent 4 year...

a month ago

The Bootstrapped Founder's LinkedIn Playbook

Charles Tenot runs lemlist, a $50M ARR bootstrapped SaaS. But his most underrated move? He's quietly become a top 1% SaaS creator on LinkedIn with 37,000+ followers. Here's how he did it:

This newsletter is brought to you by Jason AI.
J...

a month ago

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  • Luke Shalom

    Top 1% strategies modern GTM teams are using to drive demand, build authority, and scale revenue.

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