The Prestige Playbook
CamielUnderstand the behavioral science behind luxury brands and their relationships with hip hop culture.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Subscribers | Read | prestigeplaybook.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Present Your Art (or Lingerie) as Religious Artifacts
In 2004, the RZA traveled to Egypt with his protégé Cilvaringz. They visited places where, a few years earlier, he had first realized that he was an artist. As producer and core member of the Wu-Tang Clan, he already fit the definition of a...
Price Anchoring: The Art of Cultivating Mass Appeal With Ridiculously High Price Tags
In August 2013, Nipsey Hussle found himself on a list of “10 underachieving rappers”. Complex.com wrote that he was “still kicking around, but already seems like a relic of a bygone era in light of L.A.'s latest uprising of grassroots succe...
Why It Pays Off to Show Off: The Psychology of High Prices
Image by Wytze Hoogslag
The Paradox of Conspicuous Consumption
This is part two of a story about the role of price and costly signaling in luxury branding. Read the first part here, which explains why flaunting wealth is a risky tactic to achieve status. This part deals with the counter argument. Why t...
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Authors
The writers behind this newsletter.
Brand strategist. I write about the social science behind branding in The Prestige Playbook.
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