Providing insight into pricing strategy, best practices, consumer psychology, and case studies from a variety of industries.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 133 | Founded | 6 years ago | Last Issue | 44 hours ago |
| Active | |||||
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thepricingconundrum.substack.comLatest Issues
Price Change Communication In the World Wars Era (1914–1946)
Summary: In the opening post of this series, I proposed that the history of price change communication can be understood through five accumulating vocabularies of price legitimacy: authority, virtue, necessity, mechanism, and future v...
What Decides the Life of a Price?
Summary. Why do some prices live for decades while others die within hours or even minutes? The answer has less to do with technology and more with what a price means to customers. Familiar, iconic prices become a core part of the cus...
What John Dewey’s (1939) Theory of Valuation Teaches Us About Customer Value & WTP
Summary. If you want a deeper understanding of willingness-to-pay, you have to look beyond the popular idea that WTP is a well-formed estimate in the customer’s head that can be extracted as a numerical value or range. In his 1939 mon...
Pricing Case Study: How Much Should Brazil Pay for Gilead’s “AIDS Vaccine” Lenacapavir?
Summary. Gilead’s lenacapavir illustrates how a tiered pricing strategy can have plausible rationales for the high and low price tiers, yet still struggles to provide a coherent explanation for the structure as a whole. How much shoul...
Price Change Communication in the Industrial Age (1800–1914)
Summary: This post traces the communication of price changes into the industrial age, from 1800 to 1914. Industrialization turned the price from a privately negotiated, hidden value into a public commitment. Telegraphy, commodity grad...
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Authors
The writers behind this newsletter.
Marketing professor at Rice University & independent consultant. Writes about pricing and customer experience.
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