The Pricing Conundrum
Utpal DholakiaProviding insight into pricing concepts and strategy, best practices, case studies, & academic pricing research from a variety of industries.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 99 | Subscribers | Read | thepricingconundrum.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Value Pricing Framework [2025]
The Value Pricing Framework is a broadly applicable, flexible approach to making and evaluating pricing decisions. It is equally suited for a startup whose founder is starting to think about pricing issues, as it is for a large, established...
Understanding Price Structure [2025]
For managers and entrepreneurs, pricing is a complex activity. They can approach pricing decisions with dramatically different mindsets, which will lead to different results. For example, when considering a price increase on a core offering...
Apex Blend: Establishing a Promotional Pricing Strategy
A case study about developing a promotional strategy for a premium consumer durables blender brand and working out the profitability of a price promotion.
The Four Pillars of Pricing Strategy [2025]
When making pricing decisions using a structured process laid out in the Value Pricing Framework, you should consider four factors carefully. We will call these factors the “four pillars of pricing” because each one provides an essential in...
Authors
The writers behind this newsletter.
Marketing professor at Rice University & independent consultant. Writes about marketing and consumers.
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