Providing insight into pricing strategy, best practices, consumer psychology, and case studies from a variety of industries.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 130 | Founded | 6 years ago | Last Issue | 13 hours ago |
| Active | |||||
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thepricingconundrum.substack.comLatest Issues
Pricing Case Study: How Much Should Brazil Pay for Gilead’s “AIDS Vaccine” Lenacapavir?
Summary. Gilead’s lenacapavir illustrates how a tiered pricing strategy can have plausible rationales for the high and low price tiers, yet still struggles to provide a coherent explanation for the structure as a whole. How much shoul...
Price Change Communication in the Industrial Age (1800–1914)
Summary: This post traces the communication of price changes into the industrial age, from 1800 to 1914. Industrialization turned the price from a privately negotiated, hidden value into a public commitment. Telegraphy, commodity grad...
Making the Dark Side of Two-Part Pricing a Little Brighter? The Case of Costco's Entrance Scanners
Summary. In a September 2023 post titled “The Dark Side of Costco’s Pricing Strategy, I argued that Costco’s two-part pricing structure, an annual membership fee combined with a tightly limited markup policy, results in an unavoidabl...
Why AI Products Challenge Conventional Capabilities of Pricing Organizations
Summary. It’s a time of turmoil in pricing AI products. Virtually every SaaS company, not to mention companies selling pure AI products, is grappling with which pricing model to use. However, an even greater challenge lies in develop...
Case Study: Pricing the 2026 FIFA World Cup
“Everybody’s Game” Meets Variable Pricing. A case study about pricing the 7 million tickets for the FIFA World Cup that involve considering different components of a complex price structure.
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Authors
The writers behind this newsletter.
Marketing professor at Rice University & independent consultant. Writes about pricing and customer experience.
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