Providing insight into pricing strategy, best practices, consumer psychology, and case studies from a variety of industries.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 127 | Founded | 6 years ago | Last Issue | 3 days ago |
| Active | |||||
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thepricingconundrum.substack.comLatest Issues
Why AI Products Challenge Conventional Capabilities of Pricing Organizations
Summary. It’s a time of turmoil in pricing AI products. Virtually every SaaS company, not to mention companies selling pure AI products, is grappling with which pricing model to use. However, an even greater challenge lies in develop...
Case Study: Pricing the 2026 FIFA World Cup
“Everybody’s Game” Meets Variable Pricing. A case study about pricing the 7 million tickets for the FIFA World Cup that involve considering different components of a complex price structure.
Introduction
Price Change Communication in Early Modern Commerce (1500–1800)
Summary: In the kick-off post of this series, I proposed a working hypothesis that the history of price-change communication can be traced through five accumulating vocabularies of price legitimacy: authority, virtue, necessity, mecha...
Case Study: The Regressive Redemption Ladder In Crumbl's Loyalty Program
Summary: In August 2024, Crumbl replaced its simpler loyalty program, which returned 10% of a customer’s spending as store credit, with a more complex tiered points-based program. On its face, the new program appeared more gen...
What Gardiner Means’s (1935) Administered Prices Concept Teaches Today’s Pricing Strategists
Summary: Gardiner Means’s 1935 idea of administered prices helps generate fresh insights into many current pricing issues. Prices often seem to be dictated by the marketplace, but in large organizations, they are usually manag...
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Authors
The writers behind this newsletter.
Marketing professor at Rice University & independent consultant. Writes about pricing and customer experience.
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