The Pricing Conundrum
Utpal DholakiaProviding insight into pricing concepts and strategy, best practices, case studies, & academic pricing research from a variety of industries.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 101 | Subscribers | Read | thepricingconundrum.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Three Theories About Target, Kohl's & Home Depot's Black Friday Pricing Woes
##### “Black Friday is such a joke nowadays. “Don’t miss out on 30% off” don’t piss me the fuck off. People used to hit each other over the head for a microwave that’s how low the prices were. People literally died. We used to be a country....
The Role of the Four Pricing Decision Inputs in Pricing Decisions
As readers of the Pricing Conundrum will know from these notes on the Four Pillars of Pricing Strategy and the Value Pricing Framework1, a consistent process that carefully considers the four pricing decision inputs – costs, customer value,...
The Value Pricing Framework [2025]
The Value Pricing Framework is a broadly applicable, flexible approach to making and evaluating pricing decisions. It is equally suited for a startup whose founder is starting to think about pricing issues, as it is for a large, established...
Understanding Price Structure [2025]
For managers and entrepreneurs, pricing is a complex activity. They can approach pricing decisions with dramatically different mindsets, which will lead to different results. For example, when considering a price increase on a core offering...
Authors
The writers behind this newsletter.
Marketing professor at Rice University & independent consultant. Writes about marketing and consumers.
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