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The Product Edge

ProdLab @ IIM Indore

Debunking product & strategy

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Substack
PricingOnly free issuesPublishesWeekly
Issues25Founded5 years agoLast Issue3 months ago
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Latest Issues

Netflix Product Teardown: Deconstructing the Streaming Giant's Product Strategy

“Just one more episode.”

We’ve all been there. It’s 11 PM on a Tuesday. You’ve finished your show. You should sleep. But Netflix already knows what you want to watch next, and it’s queued up, thumbnail optimized, autoplay counting down. Tr...

3 months ago

"Just put it on Splitwise"

It’s usually the first message sent in a group chat once everyone’s made it home safely after a party or a trip. When you’re in a group with different tastes, spending habits, a tendency to split up frequently, multiple payees and even more...

4 months ago
2

Spotify Product Teardown: The Science Behind Your Perfect Playlist

"I listened for 7,932 minutes this year? No way. Wait... actually, yeah."

Spotify Wrapped

We’ve all been there. That moment when Spotify Wrapped drops, and suddenly you’re confronted with the undeniable truth of your musical soul. The 7,9...

4 months ago
3

Instagram Changed its UI. Again.

First it was the endless shuffling of the “Add to Story” option and the share menu, but Instagram may have gone a bit too far with their latest UI reshuffle.
In this edition of The Product Edge, we break down Instagram’s major UI overhaul...

4 months ago
4

Blinkit Product Teardown: Deconstructing the Quick-Commerce Magic

“I need an ice cream. Now. Not tomorrow. NOW.”

We’ve all been there. Sudden cravings, unexpected guests, or that one missing ingredient holding up dinner. Traditional e-commerce says “wait 1-2 days,” and the grocery stores say “get dressed...

5 months ago
1

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    IIM Indore's Product Management Club

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