The Rewired Retailer
Gilbert RussellRetail is changing. Fast. This is where independent retailers can learn what's working now and where retail is heading. We'll pay particular attention to changes in AI, so you'll know how to use these tools to run your store better and with less effort.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 2 months ago | Last Issue | 16 hours ago |
| Active | |||||
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therewiredretailer.substack.comLatest Issues
Avoid This Common Mistake
It’s a common mistake. We’ve all made. And it can be costly. The last time I messed up, it cost me $4,000.
The mistake happens because of how our brains are wired. When we make a decision, we naturally factor in past investments. How much...
Which AI is best for the Indie retailer?
If you’re like most retailers, you’re using ChatGPT to write copy and generate ideas, and that’s great. But you could do better.
Don’t get me wrong, ChatGPT is great, but there’s a better AI for writing and ideation, and that’s Claude.
Th...
Need a quick boost in sales?
There’s no faster, easier way to boost your sales than by sharing customers with other businesses through a referral program.
The concept is simple: their customers get something when they’re at the other business that brings them into you...
3 Ways To Use AI Images In Your Marketing
As retailers today, we live or die by the quality of our images. Facebook, Instagram, email blasts – all require great images to get people’s attention, to stop the scroll.
If you’re lucky, your industry provides you with images. But they’...
Train Your Staff Fast With This Tool
Which will help our staff learn their shoe product knowledge more easily and quickly? This, our current manual:
Or this, an infographic I created with ChatGPT?
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Authors
The writers behind this newsletter.
I'm a veteran retailer with almost 40 years experience. I started my store with $50 & built it into a seven-figure, industry leading business. For the last seven year, I've been sharing what I've learned, & keep learning with other indie retailers.
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