A global weekly newsletter about how brands connect business with culture
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 578 | Founded | 7 years ago | Last Issue | 7 days ago |
| Active | |||||
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Tasting menu
Everyone has their favorite food. It’s just one of those things that can’t be explained to someone who doesn’t already get it.
This fact alone makes food a cultural industry. Add to it the rest: aesthetics, waitlists, Resy, foodTok, Nara...
The Sellout
Anthropic's IPO is doing to AI safety what LVMH did to luxury
“To ensure that transformative AI has a positive impact on humanity.”
For cultural products, context is everything
The "Backrooms" shocker
The most fascinating thing about “Backrooms” is not how big its opening weekend was, but that it hasn’t been bigger.
What can the World Cup tell us about the future of cultural IP?
Why the World Cup is still the most underpriced cultural asset
Back in 2022, there were rumors that LVMH was going to buy AC Milan. Antoine Arnault quickly denied them and went on to found 22 Montaigne, an entertainment arm for the conglom...
Artmaxxing
Why is fashion obsessed with art?
“Art is either plagiarism or revolution,” said Marcel Duchamp.
Key Facts
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Brand Executive. Doctor of Sociology. Author of "The Business of Aspiration" and "Hitmakers: How Brands Influence Culture." Follow me on IG @andjelicaaa
Essays for understanding the new logic of value creation as AI, cultural volatility, and economic division reorder the landscape. Part white paper, part field guide, part frontline reporting.
Max is the publisher of Serviette, an award-winning magazine that explores the cultural conversations that center around food. Previously, he was the founder and operator of Avling, a circular restaurant, brewery, and urban farm in Toronto.
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