A global weekly newsletter about how brands connect business with culture
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 572 | Founded | 7 years ago | Last Issue | 9 days ago |
| Active | |||||
Read this Newsletter
andjelicaaa.substack.comLatest Issues
Culture is the new balance sheet
Welcome to the Sociology of Business. In my last post, The cultural flywheel, I explored how brands use cultural products to build communities. If you are on the Substack, join the chat. With one of the paid subscription options, join Paid...
Paying the price
Price architecture = perception architecture
At Watches & Wonders in Geneva a couple of weeks ago, there was a pervasive feeling that people knew what they were paying for. The same cannot be said of luxury fashion. When brands raised pric...
What Rick Rubin and Duomo have in common
Taste as brand strategy
Rick Rubin gets inducted into the Rock and Roll Hall of Fame this November. People quote him constantly — on creativity, on process, on instinct. But Rubin’s most quoted line is the one he gave Anderson Cooper: that...
The cultural flywheel
How brands use cultural products to build communities
Building a brand community on social media is precarious and costly.
Playing the wrong game
How social media started to work against brands
Welcome to the Sociology of Business. In my last post, The show business of brands, I explored the formula of cultural production and asked what great entertainment can teach every CMO. If yo...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Sociology of Business.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where The Sociology of Business ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 1.2k | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #71 | |
| #20 |
Authors
The writers behind this newsletter.
Brand Executive. Doctor of Sociology. Author of "The Business of Aspiration" and "Hitmakers: How Brands Influence Culture." Follow me on IG @andjelicaaa
Essays for understanding the new logic of value creation as AI, cultural volatility, and economic division reorder the landscape. Part white paper, part field guide, part frontline reporting.
Max is the publisher of Serviette, an award-winning magazine that explores the cultural conversations that center around food. Previously, he was the founder and operator of Avling, a circular restaurant, brewery, and urban farm in Toronto.
Social
Frequently Asked Questions
How can I access the email archive for The Sociology of Business?
You can find recent issues that have been published by The Sociology of Business on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does The Sociology of Business have?
To see how many people subscribe to The Sociology of Business, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in The Sociology of Business?
Newsletter advertising can be extremely effective when it's done right. Before you pitch The Sociology of Business as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like The Sociology of Business?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact The Sociology of Business using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to The Sociology of Business?
Scroll up to where it says Related Newsletters to see other publications like The Sociology of Business. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact The Sociology of Business?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.