A global weekly newsletter about how brands connect business with culture
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 575 | Founded | 7 years ago | Last Issue | 9 days ago |
| Active | |||||
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andjelicaaa.substack.comLatest Issues
What can the World Cup tell us about the future of cultural IP?
KITH x Messi
Back in 2022, there were rumors that LVMH was going to buy AC Milan. Antoine Arnault quickly denied them and went on to found 22 Montaigne, an entertainment arm for the conglomerate — because, really, what is the difference? S...
Artmaxxing
Why is fashion obsessed with art?
“Art is either plagiarism or revolution,” said Marcel Duchamp.
Cultural derivatives
Cultural capital is the leading indicator of financial capital
“Original imitation” is a preferred way of Marrakech luxury knock-off merchants to describe their wares. There, one can find anything from Tiffany x Wilson basketball to a Mill...
Culture is the new balance sheet
The best business models come from culture
Welcome to the Sociology of Business. In my last post, The cultural flywheel, I explored how brands use cultural products to build communities. If you are on the Substack, join the chat. With one...
Paying the price
Price architecture = perception architecture
At Watches & Wonders in Geneva a couple of weeks ago, there was a pervasive feeling that people knew what they were paying for. The same cannot be said of luxury fashion. When brands raised pric...
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Authors
The writers behind this newsletter.
Brand Executive. Doctor of Sociology. Author of "The Business of Aspiration" and "Hitmakers: How Brands Influence Culture." Follow me on IG @andjelicaaa
Essays for understanding the new logic of value creation as AI, cultural volatility, and economic division reorder the landscape. Part white paper, part field guide, part frontline reporting.
Max is the publisher of Serviette, an award-winning magazine that explores the cultural conversations that center around food. Previously, he was the founder and operator of Avling, a circular restaurant, brewery, and urban farm in Toronto.
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