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| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 586 | Founded | 7 years ago | Last Issue | 10 days ago |
| Active | |||||
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andjelicaaa.substack.comLatest Issues
Fandom is not a marketing channel
Brick from Eminem’s childhood home, via Barr Balamuth, via Welcome.jpeg
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Inc. magazine recently published an article on corporate merch, framed as fandom and community play. While some of the examples are illustrative,...
3 types of brand gravity
Find things that can't be copied
Contrary to popular belief of many a marketing folk, brands that shape culture the most aren’t the ones with the biggest budgets. We have seen, time and again, that in the David vs Goliath game, Davids win...
In Defense of Brand Myth
Protecting heritage in the age of slop
In this Thursday’s guest edition, we welcome Haris Fazlani, co-founder and creative director of Wørks, a New York City-based creative studio dedicated to cultural advancement through strategy and des…
New new rules of brand marketing
Revisiting the operating system
In today’s Sociology of Business: I wrote a follow-up to one of the most popular posts here, The New Rules of Brand Marketing. The topic warrants revisiting in the context of cultural capital and the ways br...
Tasteful
A one-day summit on cultural capital, October 15th, Cherry Lane Theater
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I turn culture into money. Brand Advisor. Doctor of Sociology. Author of "The Business of Aspiration" and "Hitmakers: How Brands Influence Culture." Follow me on IG @andjelicaaa
Creative director and co-founder of WØRKS, a creative studio in pursuit of cultural advancement. Writing about art, strategy, emotions and philosophy.
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