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| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 583 | Founded | 7 years ago | Last Issue | 2 days ago |
| Active | |||||
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andjelicaaa.substack.comLatest Issues
New new rules of brand marketing
Revisiting the operating system
In today’s Sociology of Business: I wrote a follow-up to one of the most popular posts here, The New Rules of Brand Marketing. The topic warrants revisiting in the context of cultural capital and the ways br...
Tasteful
Hi everybody,
I partnered with Sue Chan of Care of Chan and Max Meighen of Serviette Magazine on a new event this Fall. It’s called Tasteful, because we focused on the food and fashion industries, and also because taste is one of the main...
Attack of the gimmick
What marketing girlies don't know
In today’s Sociology of Business: why are we obsessed with marketing gimmicks? They are clever novelties designed to create hype for a short period of time. But they equally quickly disappear, together wit...
The reign of the mighty creator
The currency of opinion
In today’s Sociology of Business: how the creators got to reign cultural production, distribution and consumption, what this decentralization means for brand operations, what the benefits of the creator portfolio ap...
Assembling a cultural portfolio
Core holdings, tactical moves, and how to manage cultural volatility
Mention a cultural program to a CFO and they will immediately think of it as a cost center. To change their mind (and get their attention), reframe it as a portfolio of a...
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Authors
The writers behind this newsletter.
I turn culture into money. Brand Advisor. Doctor of Sociology. Author of "The Business of Aspiration" and "Hitmakers: How Brands Influence Culture." Follow me on IG @andjelicaaa
Max is the publisher of Serviette, an award-winning magazine that explores the cultural conversations that center around food. Previously, he was the founder and operator of Avling, a circular restaurant, brewery, and urban farm in Toronto.
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