The Sound Insights Report
Ben Robins | Sound InsightsAudio intelligence that helps audio professionals make confident creative and commercial decisions
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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soundinsights.substack.comLatest Issues
Why the Argument for not Investing in UK Podcast Advertising just ran out of road
Five thousand respondents interviewed, twenty ad-supported platforms measured, and four posts have brought us to this question: how do you close the gap between what the data says and what the media plan reflects?
This is the gap: UK podca...
The English Football Podcast Landscape
For as long as I can remember, the FIFA Men’s World Cup was one of those rare moments when it felt like the whole country stopped to watch England play. Watch live, then highlights again that evening. Day-to-day schedules were built around...
The Purchase Funnel
Last time, we looked at why UK 18-34s trust podcast advertising more than any social platform. Trust is interesting. But trust that doesn’t lead anywhere is just a nice statistic. So what happens after the trust?
The Headline Nu...
The Trust Dividend
My two daughters (now aged 21 and 13) barely know what a linear TV schedule is.
To them, the idea that you’d sit down at a fixed time to watch a fixed programme, and then wait through whatever comes next, is genuinely charming. Like a muse...
In a Nation of Ad-Avoiders, One Medium Breaks Through in the UK
This post was first published yesterday on Sounds Profitable, the trade association for the podcast industry. This is the second post highlighting the UK Advertising Landscape Study. More posts will follow after the Podcast Show next week....
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Authors
The writers behind this newsletter.
Strategic Audio Intelligence: What Smart Creators Are Building Next. I predict which audio content will succeed before it gets made. Monthly strategic insights for creators who can't afford to guess wrong. Former Audible, NPR, BBC strategist.
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