The Sound Insights Report
Ben Robins | Sound InsightsAudio intelligence that helps audio professionals make confident creative and commercial decisions
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | a year ago | Last Issue | 10 days ago |
| Active | |||||
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soundinsights.substack.comLatest Issues
In a Nation of Ad-Avoiders, One Medium Breaks Through in the UK
This post was first published yesterday on Sounds Profitable, the trade association for the podcast industry. This is the second post highlighting the UK Advertising Landscape Study. More posts will follow after the Podcast Show next week....
Podcasting Has Already Overtaken TV in the UK. Here’s the Proof.
This post was first published yesterday on Sounds Profitable, the trade association for the podcast industry. I’m sharing it again because I want readers here to see it too.
Tom Webster and I are co-presenting the UK Advertising Landscape...
Scale Is the Strategy. Intimacy Is What Works.
One data story in particular stood out to me last month.
Oxford Road’s ORBIT tool, which benchmarks actual advertiser performance across podcast campaigns, found that 80% of the top 15 performing shows for advertisers are independent. Not...
Audio Has the Winning Hand. The Industry Refuses to Play It.
I spent two days last week at Advertising Week Europe — specifically in Sounds Profitable’s Business of Podcasting space, where the sessions covered everything from AI to conversion rates to creator culture.
Across twelve sessions, one the...
An Industry Measuring its Future Against its Past
The Traitors didn’t just become appointment television. It became the archetype of the modern TV event — pulling some of the biggest overnight audiences on UK television this year. Alongside it sat its companion show, The Traitors: Uncloake...
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The writers behind this newsletter.
Strategic Audio Intelligence: What Smart Creators Are Building Next. I predict which audio content will succeed before it gets made. Monthly strategic insights for creators who can't afford to guess wrong. Former Audible, NPR, BBC strategist.
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