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The Sound Insights Report

The Sound Insights Report

Strategic Audio Intelligence: What Smart Creators Are Building Next. I predict which audio content will succeed before it gets made. Monthly strategic insights for creators who can't afford to guess wrong. Former Audible, NPR, BBC strategist.

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Substack
PricingOnly free issuesPublishesMonthly
Issues12SubscribersRead soundinsights.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The Month When Podcasting Grew Up

September marked a turning point for spoken word audio—not through explosive growth or revolutionary technology, but through the industry’s collective realisation that maturity creates different opportunities than adolescence. Three develop...

2 months ago
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While Media Vacationed, Audio Accelerated

Each month, we dig through major studies and news stories to identify the most significant intelligence stories from across podcasting, radio, and the wider 'Spoken Word Audio' category - highlighting key findings and sharing what it means ...

3 months ago
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It's a YouTube World Now

Each month, we dig through major studies and identify the most significant intelligence stories from across podcasting, radio, and the wider 'Spoken Word Audio' category - highlighting key findings and sharing what it means to you. This sav...

4 months ago
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Audio Intelligence Report - June 2025

Each month, we dig through major studies and identify 10 of the most significant intelligence stories from across podcasting, radio, and the wider ‘Spoken Word Audio’ category - highlighting key findings and sharing what it means to you. Th...

5 months ago
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  • The Sound Insights Report

    Strategic Audio Intelligence: What Smart Creators Are Building Next. I predict which audio content will succeed before it gets made. Monthly strategic insights for creators who can't afford to guess wrong. Former Audible, NPR, BBC strategist.

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