The strategy memo
Luiz FittipaldiWhere theory meets the mess of reality. Hi and welcome to the very first edition of The Strategy Memo — a biweekly newsletter about strategy, growth, and how things really work behind the scenes.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | luizfittipaldi.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
#3 🧠 The Chaos Is Now Curated (Sort of)
We’re back with the third edition of The Strategy Memo—your favorite newsletter that's too hot to handle 🔥
Case #5 Embedding Futures Thinking at Banco BV
Back in 2021, I took a short course at Instituto Propague about the rise of fintechs and the future of finance in Brazil. That was my first real dive into understanding how technology, regulation, and user behavior were colliding to reshape...
I Got Diagnosed With Hyperactive ADHD at 28 — And It Finally Made My Life Make Sense
It took me 28 years, three countries, and a few too many awkward meetings to realize: my brain wasn’t broken — just wired differently.
Case #2 - Crafty Lands: Launching an app from 0 to millions
This article kicks-off the series on “Case Studies” from GVC and is definitely one of my favorites so far in my career.
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Authors
The writers behind this newsletter.
Global strategy expert & professor from Brazil living in barcelona, with over a decade of experience building strategy teams in global tech companies across EMEA and LATAM
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