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We believe designers are thinkers as much as they are makers. So we created the design publication we have always wanted to read.

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Substack
PricingOnly free issuesPublishesWeekly
Issues301Founded6 years agoLast Issue6 days ago
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Latest Issues

Taste cannot be delegated

“We increasingly talk about taste as though it were something that can be collected, measured, or encoded. We assume that if enough people agree, or if enough data is available, the right answer will eventually emerge. But taste has never w...

6 days ago
33

Wait, who made this?

“That question didn’t exist not that long ago; and now, it’s becoming less obvious to answer (at least in some cases). As consumers, we evaluated creative work on its quality and the overall outcome. We have rarely been given access to the...

13 days ago
42

Figma just made your design system debt everyone’s problem

“This is the real shift. Design system debt used to be paid by one person, quietly, in files nobody else opened. Now it gets paid by the engineer whose generated component is wrong, the PM whose timeline slips because handoff broke, the mar...

20 days ago
44

Rethinking Figma in an AI world

“For more than a decade, Figma defined modern product design. It made collaboration effortless, turned design into a shared language, and became the default workspace for teams building software. But as AI reshapes how products are planned,...

a month ago
47

Access is not mastery

“I’ve seen PMs and sales teams build working prototypes with AI tools that genuinely work — they ship, users can use them. But there are details underneath: interactions that are slightly off, components that don’t quite fit the pattern, de...

a month ago
46

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  • Caio B.

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