The Virtual Bench
Jacqueline LohMarketing, Branding, Advertising, Leadership, Teams
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 5 | Subscribers | Read | jacquelineloh.substack.com |
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YOUR VIRTUAL BENCH
Why “your virtual bench”?
Feel First, Then Think
In today’s noisy always-on world of on-demand customized content, we can no longer just run one or two campaigns a year, let alone a single hero piece that we cut down, repurpose and adapt, then use over and over through the year.
Marketing, Branding, Advertising, Leadership, Teams
Welcome to The Virtual Bench by me, Jacqueline Loh.
Brief Notes
I play a game when I watch ads. And if i have an advertising friend with me I make them join in. I try to figure out what the client brief was that produced the work. It’s most fun when the work seems random or incoherent; but also enlighte...
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